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Pictured here is the Porsche 914, co-developed with Volkswagen. Unlike the rest of the Porsche line, the 914 had a small engine mounted in the middle instead of in the rear. As such, it was not considered a 'sports car' in the same way as, for example, the 911. Thus, Porsche marketed the car towards women through the trope of The Chick. Here, we see a fashionable young women living a cosmopolitan lifestyle, more interested in style than in driving performance. The ad copy emphasizes that the car is appropriate for city driving, as a part of the young single woman's life.
This advertisement for the Ford Fiesta is an effort to sell "Europe's most successful new car in history" to an American audience. Ford, operating internationally, introduced the Fiesta in Europe several months before selling it in America. This emphasis on European sales success is an attempt to tap into a sense of European style and chic. The young woman presented here (in the European right-hand drivers' seat) displays all the exuberance of The Chick. Like the car, she is youthful, enthusiastic, attractive, and European.
This advertisement is notable because it does not attempt to sell a particular car. Instead, it attempts to sell female consumers on a particular feature, the Swinging Wheel, which will supposedly allow them to "leave like a lady." This ad demonstrates The Chick's prescribed innocence. She is young and energetic, but she is a lady. She should not dare reveal her legs while doing something as natural as standing up from a car seat. Though the ad imagines a female consumer with significant buying power, that woman is still subject to outdated modes of sexual and bodily restriction.